We love the words in books - but what about the words on them? How do they work their magic? Penguin Books blurb wizard Louise Willder joyfully divulges what those 100-or-so words can tell us about literary history, the craft of writing, authors from George Orwell to Zadie Smith, genres from children's fiction to bonkbusters, cover design, the dark arts of persuasion and even why we read. She also answers burning questions such as: Should all adjectives be murdered? Is blurbing sometimes maybe lying? Which classic novel was nearly called The High Bouncing Lover? What are the worst blurbs of all time?